SIP helps investors rise above the noise, hype and chaos that dominates the modern investment landscape. We are a subscription-based service that offers an alternative, contemporary approach to investing for self-directed investors, at a compelling price point. SIP opens Rob Isbitts' decades of active portfolio management and strategic experience to a wider audience than was possible during his career as an investment advisor. SIP allows you to replace stock tips and tired asset allocation schemes with a risk-managed, time-tested, "all-weather" investment process you can apply your own way. Our goal is to promote organized, confident, time-efficient investment decision-making.
Rob Isbitts has spent the past 35 years as an investment strategist, advisor, researcher, thought leader and journalist. He has devoted his career to busting common investment myths, helping investors and financial advisors make sense of chaotic markets, and growing a team of next-generation leaders to continue developing his Intellectual Property and investment approach. That includes the Isbitts Ratio™, the investment statistical factor he created that is the basis for the stock selection process used in the Sungarden Core Portfolio strategy.
Rob has managed money through multiple bull and bear market cycles. He creates innovative investment strategies that represent an alternative to outdated, overhyped traditional approaches. He is a three-time mutual fund manager and creator of separately managed accounts and investment indexes.
Rob is a senior contributor to Forbes.com, a contributor to U.S. News & World Report and has written regularly for TheStreet, MarketWatch and RIA Biz. Rob has written three books on investing, including the 2021 e-book "Modern Dividend Investing: The Isbitts Ratio™ and YARP Methodology."