To help investors in and approaching retirement by busting common investment myths, making of chaotic markets, and plugging gaps in what “mainstream” financial firms offer.
When your bloodlines descend from surviving financial calamity, and you have been battle-tested in the 1987 Crash, Dot-Com Bubble, Financial Crisis, and all the ups and downs in-between, you get pretty hard-wired to operate a certain way.
Everyone has people that have influenced them in their careers. I had one before I started mine.
My father Carl grew up in the Washington Heights section of New York City in the 1930s. He was a child of the Great Depression. He was never a professional investor, but from the time he taught me to chart stocks at age 16, he hoped I would be.
Fortunately, he lived long enough to see that happen. Every day, my team and I try to apply the risk-managed, take-nothing-for-granted attitude we all learned from our parents.
Welcome to Sungarden
Rob Isbitts has spent the past 35 years as an investment strategist, advisor, researcher, thought-leader and journalist.
He has devoted his career to helping investors make sense of chaotic markets, and growing a team of next-generation leaders to continue developing his Intellectual Property and investment approach.
In 2021, Rob and his team debuted Sungarden Investment Publishing (SIP), an investment publication that focuses on offering a differentiated investment and research service at a compelling price point.
SIP opens up Rob's 30-plus years of investment strategy experience to clients and investors, so they can focus on investment process and strategy instead of stock tips and tired asset allocation techniques.
Rob resides in South Florida with his wife Dana. They have three adult children. Rob grew up in Fair Lawn, New Jersey, graduated from University at Albany–SUNY and earned an MBA from Rutgers University.