About Rob Isbitts, Founder & Chief Investment Strategist
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Rob Isbitts’ career qualifications as a trainer and mentor, include:
30 years of professional investment experience
First 9 as a Wall Street grunt, next 27 as a fiduciary advisor
Sold advisory practice and “Retired” in 2020 at age 56…or did I?
Entered into “10-year, no-cut contract” with buyer to provide model portfolio
Founded Sungarden Investment Publishing in 2020
Founded ETFYourself.com, a subscription publication, in 2023
More than 1,000 published articles (etf.com Forbes, Marketwatch, TheStreet.com, US News & World Report and others)
Featured guest on dozens of podcasts
Earned reputation as a straight-talker, fair-play and diversity advocate
3-time mutual fund manager, 3-time book author
3-time Worth Magazine “Top 100 U.S. Wealth Advisors” honoree
Creator of investing Intellectual Property
Rob’s wife of more than 30 years, Dana Isbitts, manages operations, human resources, editing and a variety of other support duties, and has for many years.
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